February 4, 2025 — ROCHESTER, N.Y. — Goodwill of the Finger Lakes announced today that it will move its Greece Goodwill store at 3654 Dewey Ave. to a larger location at The Mall at Greece Ridge later this month. The thrift store will reside at 140 Greece Ridge Center Drive, located in the former Ruby-Gordon retail space at the north entrance of the mall. Doors to the larger and enhanced store will open at 9 a.m. on Friday, Feb. 28, following a ribbon-cutting ceremony with Goodwill team members and community leaders. Goodwill will give away $10 gift cards to the first 100 shoppers at the grand opening celebration.
“Moving our thrift store from Dewey Ave. to The Mall at Greece Ridge allows us to better serve our shoppers,” Goodwill of the Finger Lakes President & CEO Jennifer Lake said. “There were several elements that made this location the right choice for us, including increased square footage of our retail floor to accommodate more inventory, convenient entrances and donation drop-off points, as well as access to public transportation and proximity to the highway, among other factors. We look forward to welcoming our shoppers very soon.”
Preparations to transfer retail operations in Greece from the Dewey Avenue location to The Mall at Greece Ridge are underway. The store at The Mall at Greece Ridge will start to accept donations on Wednesday, Feb. 5, from 10 a.m. to 6 p.m. daily until the grand opening on Feb. 28.
This strategic move to a more convenient and centralized location in the Town of Greece will bring many benefits to Goodwill shoppers, including an expanded store layout with a broader selection merchandise and ample parking for customers. The store, which is more than double the size of its current location, will have two main entrances — one on the exterior of the building for ground-level access and one interior mall entrance next to the Monroe County DMV.
Like all Goodwill stores, an assortment of quality apparel and household donations, seasonal merchandise and new goods will be available to shoppers, and the larger retail footprint will provide more choice and variety in available merchandise for customers to peruse. New at this location, larger donations, including home furnishings, will be accepted at a rolling garage door in the rear of the building for convenience.
“We are excited to welcome Goodwill to The Mall at Greece Ridge in the coming weeks,” Greece Ridge General Manager Jay Wilmot said. “Goodwill’s commitment to elevating individuals and strengthening the community aligns perfectly with our values at Greece Ridge. Their presence will not only enhance our retail mix but also provide greater value to both our shoppers and the local community we serve.”
Store hours for Goodwill at The Mall at Greece Ridge will be 9 a.m. to 8 p.m. Monday-Saturday and 10 a.m.-6 p.m. on Sundays. All in-store purchases benefit Goodwill’s many community-based services and impact programs that address critical needs within the region, including Goodwill Vision Enterprises, 211/LIFE LINE/988 and workforce development programs.
For updates on the grand opening or more information about Goodwill of the Finger Lakes, visit goodwillfingerlakes.org.
About The Mall at Greece Ridge
The Mall at Greece Ridge is one of the largest shopping destinations in the Northeast, boasting 1.7 million square feet of retail space. Home to over 140 diverse stores, Greece Ridge offers a mix of shopping, dining, and entertainment options for visitors of all ages. Key retailers include two major department stores, ten popular big-box stores, and a variety of specialty shops. Conveniently located and community focused, The Mall at Greece Ridge offers a vibrant, welcoming atmosphere designed to meet the needs of shoppers and families alike.
About Goodwill of the Finger Lakes
A 501(c)(3) charitable organization, Goodwill of the Finger Lakes positively impacts the lives of more than 184,000 people each year through its commitment to elevating people, community and planet for a good today and a better tomorrow. Headquartered in Rochester, New York, the organization’s unique social enterprise model takes an innovative approach to workforce development and job creation opportunities for individuals with barriers to employment while also generating revenue to support its many community impact programs and services. Goodwill of the Finger Lakes’ community impact programs, including Goodwill Vision Enterprises (formerly ABVI, Association for the Blind and Visually Impaired), 211/LIFE LINE/988 and Goodwill Learning Academy have a long and successful history of providing essential services to the Finger Lakes region, and the organization’s more than 750 individuals use their passion and expertise to find innovative solutions to address pressing social needs. Learn more at goodwillfingerlakes.org.
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